Cinnamon Toast New Media
We passionately protest mediocrity. By capturing moments, illuminating ideas, and mobilizing stories in a distinct and memorable way, we propel our clients' purpose, intensify their impact, and exceed their expectations for best-in-class creative services.
Description
Cinnamon Toast is a dynamic and innovative full-service marketing agency based in the vibrant cities of Ottawa and the Greater Toronto-Hamilton Area. With a strong focus on creativity and excellence, we deliver top-notch creative services that surpass our clients' expectations. From our broad, strategic thinking to our unique talents and can-do spirit, we leverage our capabilities to elevate our work and empower our clients. Our team of experts is dedicated to capturing moments, illuminating ideas, and mobilizing stories in a distinct and memorable way.
At Cinnamon Toast, we pride ourselves on our exceptional work culture, which fuels our drive to tackle new challenges with enthusiasm. We passionately protest mediocrity, aiming to propel our clients' purpose and intensify their impact. Whether you're looking for comprehensive marketing strategies, captivating brand storytelling, impactful digital campaigns, or engaging social media management, our team is here to create a cinnfully delightful connection with you. Join us in exploring what’s toasting at CT and experience our butter future. Let us exceed your expectations and toast to success together.
At Cinnamon Toast, we pride ourselves on our exceptional work culture, which fuels our drive to tackle new challenges with enthusiasm. We passionately protest mediocrity, aiming to propel our clients' purpose and intensify their impact. Whether you're looking for comprehensive marketing strategies, captivating brand storytelling, impactful digital campaigns, or engaging social media management, our team is here to create a cinnfully delightful connection with you. Join us in exploring what’s toasting at CT and experience our butter future. Let us exceed your expectations and toast to success together.
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Services
Brand Strategy
Every successful corporation, organization, and association is underpinned by a cohesive brand strategy – that is, an identifiable approach to how these groups show up in the market and win favourability from their target audiences. At CT, we distill the essence, personality, and core values of clients and use them to build a brand strategy that holds up, sticks out, and pushes the boundaries of what’s expected.
Identity Design
In a world that’s densely saturated with logos and advertisements, lemons often get lost. At CT, we elevate brands with a visual system that can’t be overlooked or underestimated – whether that’s through a logo or logo refresh, iconography, colour palettes, or other graphic elements.
Website Development
Good websites work. Great websites work for the end user. Using best-in-class coding methodologies and our preferred content management system, WordPress, we build highly customized websites to guide our clients’ target audiences to favourable outcomes in three clicks or less.
Copywriting
Marketing is meaningless if the stuff you make isn’t illuminated by the stories you tell. At CT, we blend our clients’ unique sales proposition with that little bit of magic ‘sauce’ to ensure their stories are capable of making an unforgettable impact on target audiences.
Campaigns
Here at CT, we don’t just rally for our clients’ success. We (quite literally) campaign for it. Using owned, earned, and paid media channels, we enact a 360 degree approach to ensure our clients’ key messages are delivered and that their objectives are achieved in creative and invigorating ways.
FAQ
Alignment ensures that your team, key contributors, and audiences are all on the same page. Not every project requires the same engagement approach. Some benefit from small, hands-on co-creation workshops, while others need broad surveys, interviews, or leadership sessions. By tailoring engagement to your needs, we capture insights responsibly and use them to guide strategy, ensuring every decision is informed and actionable.
Not at all. Branding is about how your organization communicates its identity, values, and vision. While visual updates like colour palettes, patterns, or iconography may be part of it, branding often focuses on messaging and positioning. This includes developing unique value propositions, guiding statements, manifestos, or content style guides that help your team communicate consistently and creatively across all touchpoints. Branding can range from subtle refinements to a full strategic refresh, but the goal is always clarity, consistency, and impact.
A strong website isn’t just a prettier version of what you already have; it’s built on strategy. Understanding your audience’s priorities, auditing content for SEO and accessibility, and creating thoughtful information architecture are all foundational steps. By aligning technical criteria, integrations, and acceptance standards upfront, we ensure your website is not only visually compelling but also functional, user-focused, and built to succeed over the long term.
Effective campaigns need time to perform and evolve. Short campaigns rarely allow for learning or optimization, and different goals, such as awareness, engagement, or conversions, require tailored strategies, platforms, and creative assets. CT designs campaigns to adapt based on data, testing messaging and creative across channels to maximize impact. Budget and duration depend on objectives, but thoughtful planning ensures campaigns are both efficient and effective.
Testimonials
Anthony Urciuoli
Economic Development Marketing and Research Officer, Invest in Hamilton
Working with CT was an absolute pleasure. From start to finish, their team brought positivity, energy, and professionalism to every interaction. They were consistently friendly, accessible, helpful, and incredibly well-organized, making the entire process smooth and stress-free.
Nick Vermeer
General Manager, The Brook Brew Co.
The CT team killed it! We brought CT into the conversation for a reason (because their values aligned so well), and it pulled all the way through to the logo.
