# Lake One
> The HubSpot Partner Built for Nonprofits

Canonical page: https://marketplace.fundraiseup.com/partners/lake-one
Marketplace: Fundraise Up
Last updated: 2026-08-03
Logo: https://assets.partnerfleet.app/0hqfjo7numeljj3ouwk71cnap4wj

## At a glance
- Services offered: [Brand Development](https://marketplace.fundraiseup.com/t/services-offered/grow-nonprofit-brand-awareness), [CRM Implementations](https://marketplace.fundraiseup.com/t/services-offered/crm-implementations), [Hubspot Implementation](https://marketplace.fundraiseup.com/t/services-offered/crm-implementations/hubspot-implementation), [Custom Integrations](https://marketplace.fundraiseup.com/t/services-offered/custom-integrations), [Data Analytics](https://marketplace.fundraiseup.com/t/services-offered/data-analytics), [Data Enrichment](https://marketplace.fundraiseup.com/t/services-offered/data-enrichment), [Event Services: Virtual and In-Person](https://marketplace.fundraiseup.com/t/services-offered/run-a-virtual-or-in-person-event), [Fundraise Up Implementation/Onboarding](https://marketplace.fundraiseup.com/t/services-offered/fundraise-up-implementation-slash-onboarding), [Fundraise Up Implementation for Medium-to-Large Nonprofits](https://marketplace.fundraiseup.com/t/services-offered/fundraise-up-implementation-slash-onboarding/implement-fundraise-up-at-my-medium-to-large-nonprofit), [Fundraise Up Implementation for Small Nonprofits](https://marketplace.fundraiseup.com/t/services-offered/fundraise-up-implementation-slash-onboarding/onboard-my-small-nonprofit), [Fundraise Up Self-Service Onboarding](https://marketplace.fundraiseup.com/t/services-offered/fundraise-up-implementation-slash-onboarding/fundraise-up-self-service-onboarding), [Fundraising Strategy](https://marketplace.fundraiseup.com/t/services-offered/develop-a-fundraising-strategy), [Donor Acquisition](https://marketplace.fundraiseup.com/t/services-offered/develop-a-fundraising-strategy/get-more-recurring-donors), [Growth Strategy](https://marketplace.fundraiseup.com/t/services-offered/increase-overall-revenue-any-channel), [Marketing Services](https://marketplace.fundraiseup.com/t/services-offered/marketing-services), [Marketing Solutions](https://marketplace.fundraiseup.com/t/services-offered/marketing-solutions), [Nonprofit Tech Optimization](https://marketplace.fundraiseup.com/t/services-offered/strategy), [Nonprofit Tech Selection](https://marketplace.fundraiseup.com/t/services-offered/nonprofit-tech-selection), [Partner Integrations](https://marketplace.fundraiseup.com/t/services-offered/find-an-partnered-integration), [Search Engine Optimization](https://marketplace.fundraiseup.com/t/services-offered/increase-website-traffic), [Website Design and Development](https://marketplace.fundraiseup.com/t/services-offered/design)
- Partner type: Technology, Agencies & Services
- Vertical focus: All Nonprofits, Education, Emergency Response and Preparedness, Environmental and Conservation, Healthcare, International Development and Relief
- Regions supported: North America
- Website: [lakeone.io](https://marketplace.fundraiseup.comlakeone.io)

## Call to actions
- [Visit Lake One](https://lakeone.io/nonprofit)
- **Book a Meeting** — submit the contact form on https://marketplace.fundraiseup.com/partners/lake-one

## About
Here is how we help you get the most out of Fundraise Up and HubSpot:HubSpot is the only CRM we build on and nonprofits are who we build for, so our integrations go deeper than multi-platform shopsImplement Fundraise Up with forms, recurring giving, and a donor portal tuned for conversionEngineer the giving layer into HubSpot in real time so every gift and donor informs fundraising, marketing, and financeBuild custom workflows, automated receipting, and accounting exports around your giving dataMigrate from legacy platforms like Blackbaud, Raiser's Edge, or Kindful onto a clean HubSpot foundationSupport your team after launch with managed services, training, and campaign optimization

## Pictures
- ![Lake One](https://assets.partnerfleet.app/x8rnwthl8y2gr1ovh4ax01kgro2z)

## Services
- **Fundraise Up Account Setup and Configuration** — Donation forms, campaign pages, recurring giving, donor portal, and checkout, all configured for conversion and on-brand. Fundraise Up forms are built to convert meaningfully better than legacy giving pages, and we tune them to your causes and appeals rather than shipping defaults.
- **HubSpot Integration** — We connect Fundraise Up to HubSpot so every gift, donor, and recurring plan flows into the CRM with the right properties, associations, lifecycle stages, and accounting designations. No CSV exports, no duplicate records, no reconciliation headaches.
- **Donor and Gift Data Architecture** — We design how donors, gifts, pledges, and recurring plans are modeled in HubSpot and work with Fundraise Up so your reporting and segmentation actually work. This is where most DIY setups quietly break.
- **Campaign and Appeal Setup** — Annual campaigns, emergency appeals, recurring giving drives, and events, configured to use Fundraise Up's AI-driven asks and HubSpot's automation together.
- **Accounting and Back-Office Sync** — For finance teams that need it, we have built GL exports and reconciliation flows so giving data lands in your accounting system (FRU to HubSpot to Accounting) without line by line manual entry.
- **Training and Handoff** — Your team learns the system. We document it. You are not dependent on us to run a campaign.

## Resources
- [How HubSpot and Fundraise Up Boosted Donor Engagement and Fundraising at Pinky Swear Foundation](https://lakeone.io/success-stories/hubspot-fundraiseup-enhance-donor-engagement-pinky-swear) — Pinky Swear Foundation's digital transformation journey showcases how strategic technology investments can revolutionize nonprofit operations and donor engagement. Their partnership with Lake One delivered remarkable results in donor communication and fundraising outcomes. 
- [Adopting HubSpot for Nonprofits: Building Your Mission Engine](https://lakeone.io/hubspot-for-nonprofits) — Nonprofits face the challenge of making an impact while managing tight budgets and meeting growing donor expectations. That’s why the right technology is essential. With tools that simplify operations and foster stronger donor relationships, technology should support your mission, not stand in its way.If you're ready to explore beyond the usual suspects in the nonprofit CRM world, it might be time to give HubSpot a closer look. This guide is here to address the most common nonprofit-specific questions we hear about HubSpot—can it really work as a nonprofit CRM and meet the needs of your stakeholders? Whether you’re new to HubSpot or considering a switch from platforms like Blackbaud, we’ll show you how to integrate HubSpot into your nonprofit’s strategy seamlessly, so you can focus on what matters most: driving meaningful change. 
- [Migrating from eTapestry to HubSpot: What Nonprofit Leaders Need to Know Before They Start](https://lakeone.io/blog/migrating-from-etapestry-to-hubspot-what-nonprofit-leaders-need-to-know-before-they-start)
- [Moving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start](https://lakeone.io/blog/moving-from-spreadsheets-and-email-to-hubspot-for-nonprofit-what-leaders-need-to-know-before-they-start)
- [Migrating from Blackbaud to HubSpot: What Nonprofit Leaders Need to Know Before They Start](https://lakeone.io/blog/migrating-from-blackbaud-to-hubspot-what-nonprofit-leaders-need-to-know-before-they-start)
- [Fundraise Up and HubSpot: The Complete Guide for Nonprofits 2026](https://lakeone.io/fundraise-up-hubspot-integration)

## FAQs
### What makes you different from other HubSpot and Fundraise Up partners?
Three things. HubSpot is the only CRM we build on. Most partners spread across Salesforce, Raiser's Edge, and others, so their HubSpot work runs shallower than ours. We are also one of the highest-rated and most-accredited HubSpot partners in the ecosystem, with 30-plus client reviews and multiple accreditations. And we do not stop at the donation form. We engineer the giving layer into HubSpot and your back office, so every gift informs fundraising, marketing, and finance.

### Do you only work with nonprofits?
Nonprofits are our primary focus. We know how you think about pledges, recurring giving, soft credits, restricted funds, and stewardship, and we speak that language fluently. We also work with purpose-driven for-profits who care about the same kind of rigor. What stays constant is HubSpot and the depth of the work.

### We are coming off Blackbaud, Raiser's Edge, or another legacy platform. Can you help?
Yes, and this is some of our best work. Building only on HubSpot does not mean we do not know the systems you are leaving. We know Blackbaud, Raiser's Edge, Kindful, and other legacy, purpose built CRMS well enough to migrate your donor history off them cleanly and stand up Fundraise Up and HubSpot together on a foundation built for giving.

### Do you just set up the donation form, or do you handle the data behind it?
The form is the easy part. The work that matters is making the giving data flow into HubSpot, your receipting, and your accounting in real time, so it is usable for segmentation, reporting, and decisions instead of sitting in a silo. That takes data architecture and real engineering, including custom workflows, automated receipting, and accounting exports. 

### How do we get started?
Book a consult or a tailored demo. We will learn your goals, look at your current setup, and outline a plan that fits your team and timeline. If Fundraise Up or Lake One is not the right call for you, we will tell you that too.

### Can you connect Fundraise Up to our CRM?
We connect Fundraise Up to HubSpot, natively and in real time, and HubSpot is the only CRM we build on. For more bespoke giving layers, we can build connections via the APIs of  Fundraise Up and HubSpot.  If you are on HubSpot or open to moving to it, including from a legacy platform, this is exactly our specialty. If you are committed to staying on a different CRM long term, we are probably not the right partner, and we will tell you that rather than stretch into work we do not do best.

## Testimonials
- "We've dramatically improved our ability to communicate the impact of donor dollars, leading to an increase in unsolicited foundation giving. With the Fundraise Up integration, our Annual Des Moines Iowa Radiothon exceeded $400k in donations, transforming it into a successful hybrid giving experience." — Mary Beth Meyer, Director of Marketing,  Pinky Swear Foundation