# MatchNice
> MatchNice lets nonprofits instantly turn any donor or sponsor into a matching partner to increase giving and conversion.

Canonical page: https://marketplace.fundraiseup.com/partners/matchnice
Marketplace: Fundraise Up
Last updated: 2026-02-13
Logo: https://assets.partnerfleet.app/qs1hxej42nhu6aktwg4bgqx5d6t8

## At a glance
- Services offered: [Partner Integrations](https://marketplace.fundraiseup.com/t/services-offered/find-an-partnered-integration)
- Regions supported: North America
- Pricing: Pay-for-Performance Donation Matching
- Website: [www.matchnice.org](https://www.matchnice.org/)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.fundraiseup.com/partners/matchnice
- [Visit MatchNice](https://www.matchnice.org)

## About
MatchNice makes donation matching easy, transparent, and accessible for nonprofits and donors.Nonprofits embed a real-time matching banner directly onto their existing donation pages, instantly turning any donor, sponsor, or partner into a matcher. Matchers pledge a matching amount, donors give as usual, and MatchNice automatically tracks, applies, and displays the match in real time. No manual coordination, spreadsheets, or follow-ups required.As donations come in, the banner shows live match progress, creating urgency and social proof that motivates donors to give more and give faster. Once a match is fulfilled, MatchNice handles the reconciliation and reporting, ensuring every matched dollar is accounted for clearly and transparently.Designed to drive measurable results, MatchNice helps nonprofits increase conversion rates, grow average gift size, acquire new donors, and raise more revenue by making matching visible, credible, and frictionless, right where giving happens. MatchNice complements, and does not replace your existing systems.

## Benefits
- **Higher Conversion Rates** — Real-time donation matching on Fundraise Up pages creates urgency and social proof that motivates more donors to complete their gifts. MatchNice customers see a 2-4X increase in donation conversions.
- **Larger Average Gifts** — Visible matching incentives encourage donors to give more, knowing their contribution is instantly doubled or amplified. MatchNice customers see a 2X increase in average gift size.
- **New Donor Acquisition Through Matching** — Matching campaigns attract first-time donors who are more likely to give when their impact is multiplied. MatchNice customers have seen up to 2X increase in new donors from matching.
- **Faster Revenue Without Operational Drag** — Crowdfund matches or use pre-secured matching funds. MatchNice automates the rest, eliminating manual tracking, follow-ups, and reconciliation work for nonprofit teams.
- **Pay-for-Performance Economics** — Nonprofits only pay when matching dollars are successfully unlocked, aligning cost directly with fundraising outcomes. MatchNice customers have seen a 20X to 120X return on investment per match.

## Pricing
- **Pay-for-Performance Donation Matching** — 10% Success fee on matched funds only. MatchNice is a plug-and-play social donation matching platform that helps nonprofits unlock new revenue by making matching easy, real-time, and transparent. We integrate directly with your existing fundraising tools to activate individual, corporate, foundation, and donor-advised fund matches. We increase conversion rates, gift size, and donor acquisition without adding operational burden. You only pay when matching dollars are successfully unlocked.

## FAQs
### What is MatchNice?
MatchNice is a social donation matching platform that helps nonprofits turn any donor or sponsor into a matcher and visibly amplify donations in real time.

### How does MatchNice work with our existing donation pages?
MatchNice embeds a real-time matching banner directly onto your existing donation pages (including Fundraise Up), with no need to replace your current checkout or workflows.

### Who can be a matcher?
Any individual donor, major donor, board member, corporate sponsor, or partner can act as a matcher by pledging matching funds directly to your nonprofit. No corporate red tape or employer matching involved.

### How are matching funds tracked and applied?
MatchNice automatically tracks eligible donations, applies the match in real time, and clearly shows progress toward the matching goal. No spreadsheets or manual reconciliation.

### Will this actually increase our fundraising results?
Yes. Donation matching consistently drives higher conversion rates, larger average gifts, and increased total revenue by making impact visible at the moment of giving. Nonprofits using MatchNice see 2-4X donation conversions, average gift size, and total revenue.

### What website platforms does MatchNice work with?
MatchNice’s matching banner works with Squarespace, Wix, WordPress, and virtually any website by adding a lightweight HTML snippet to your site’s header.

### Can we customize the look and feel of the matching banner?
Yes. MatchNice offers both light and dark display modes designed to fit most websites out of the box, and we also provide complimentary branding support to align the banner with your organization’s colors and visual identity if needed.

### Can the matching banner be displayed on specific pages only?
Yes. You can choose to display the matching banner on specific donation pages or keep it evergreen across your website, giving you full control over where and when matching appears.

### What integration is required?
MatchNice integrates with Fundraise Up to track real-time, anonymous donations against active matches and automatically calculate match fulfillment as gifts come in.

### Is MatchNice meant to replace our fundraising platform or tools?
No. MatchNice is a complementary layer that enhances your existing tools by adding automated, transparent donation matching where it matters most.

### Does this create extra work for our team?
No. MatchNice is designed to reduce operational burden by automating match setup, tracking, and reporting.

### Does MatchNice integrate with our CRM?
Yes. MatchNice allows nonprofits to export all matcher records, including pledge and fulfillment details, in a CRM-ready format for easy import into systems like Salesforce, Raiser’s Edge, and other nonprofit CRMs.

### Do you process donations or access donor funds?
No. Donations continue to flow through your existing platform; MatchNice never touches donor money or stores donor payment information.

### How does MatchNice collect its fee and handle matcher payments?
MatchNice deducts its 10% fee directly from fulfilled matching funds and facilitates payment from matchers via a secure credit card charge for pre-secured matches. Nonprofits receive the net matched amount, and MatchNice never deducts fees from donor contributions processed through Fundraise Up.

### What does MatchNice cost?
MatchNice charges a 10% fee only on successfully matched dollars, meaning you only pay when matching funds are unlocked.

### How do matchers receive receipts and impact summaries?
Matchers who submit a pledge through MatchNice receive an automated email confirmation, a tax-deductible receipt for their matching contribution, and a post-campaign impact summary detailing how their match was used and the total giving it unlocked.

### What happens when a match is fully used or expires?
Once a match is fulfilled or ends, the banner updates automatically and MatchNice provides clear reporting on matched and unmatched donations to nonprofits and matchers.

## Testimonials
- "I knew I didn’t have the time, talent, or resources to put together a campaign like this on my own. Having MatchNice step in and handle the heavy lifting made it feel manageable." — Tim Turner, Founder & CEO of Satisfeed
- "We raised more with the match than we had in the previous 6 months. The match helped reinvigorate our donor base and added excitement and reminded people that we are here and we’re doing meaningful work." — Hannah Lowe, President & Co-Founder L-CMD Research Foundation
- "Our donor base doubled as a result of this, which was astounding for us… The match played a very significant part… It added credibility to who we are and who we serve in our fundraising efforts." — Roy Whitley, President & CEO Rx Outreach
- "We were able to get 7 new donors, and there were five people who had not donated in 4 or 5 years. Our match proved that matching can attract and re-engage donors." — Stacy Dylan, Co-founder & Executive Director of Connecting to Cure Crohn'ss and Colitis
- "Watching the progress in real time was addictive and exciting. Short, fast matches are more effective, people give when there’s a deadline." — Joey Jovanovich, Development Coordinator Jewish Story Partners
- "We were overjoyed. We need dollars early in the school year to bridge gaps—this campaign helped us start strong and proved that early giving can work." — Rachel Gitner, Director of Advancement Serendipity Center