We help you raise money online
We help you raise money through online campaigns.
We use:
Google Ads
Paid social advertising
SEO
Digital strategy
We have over a decade of experience in helping charities raise money online. We can do the same thing for you.
We use:
Google Ads
Paid social advertising
SEO
Digital strategy
We have over a decade of experience in helping charities raise money online. We can do the same thing for you.
Description
We partner with you to plan and deliver digital marketing campaigns that raise money through cash and regular giving, legacies, challenge events, community fundraising and more.
Images
Services
Google Ads
Whether you need us to set up a Google Ads account from scratch or expand your existing account, we can help you make the best use of it to increase brand awareness, connect with people who need your support and get more:
- cash gifts
- regular givers
- donors
- campaigners
- service users
What it is
Google Ads lets your charity advertise to the millions of people using Google, YouTube and their partner sites. It’s a great way to reach your charity’s audience, especially through the Google Ad Grants programme for charities.
Our online advertising campaigns reach people through:
- search ads
- Google Display Network (GDN)
- YouTube Ads
- shopping placements
- app campaigns
How we do it
We work out the most effective ways to invest your budget to meet your charity’s objectives through our monthly retainer package.
We handle the ongoing creation, optimisation and reporting of Google Ads campaigns across multiple channels. draw on our expertise to make best use of your Google Ad Grants, legacy Grantspro and paid Google Ads accounts.
Our tried and tested process:
- Discovery – we review your current setup covering your website, Google Ads accounts, Google Analytics and more.
- Plan – we establish your objectives, map out a tailored search marketing approach that will meet them and make detailed optimisation recommendations.
- Set up – we set up the new campaigns in the Google Ads platform, including our keyword targeting and ad copy that follows Google’s best practice.
- Optimise – we move to ongoing optimisation of your search activity, improving areas like reach, quality score and ad testing.
- Report – we keep you regularly updated on results through Looker Studio (formerly Google Data Studio) dashboards by objective as well as emails and scheduled reporting calls.
Compliance audits
We can also do a one-off compliance audit where we’ll analyse your account and talk you through precisely what you need to do to improve it in line with Google’s requirements. To get started, here are 5 things any charity can do to get compliant.
Consultancy service
We can also help you make the most of limited internal budget through our consultancy service.
This helps you get results from Google Ads wbile building the skills of your internal team.
Why work with us?
- We’re Google Partners so we have the inside track on what gets you results through search marketing
- We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
- Many of our team have charity backgrounds, so we understand your goals and objectives
- We work flexibly within your budget, timelines and set up to get the best results
- We run search, display, YouTube and shopping ads. Our team are all certified Google Ads strategists across multiple channels.
Who we work with
We manage paid Google Ads, Google Ad Grants, Grantspro accounts for charities like Barnardo’s, Sightsavers and Versus Arthritis.
What our clients say
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella Piece, Director of Fundraising at Sightsavers
Meta advertising
We can help your organisation cultivate existing donors, increase brand awareness among your target audience and reach new donors, supporters and fundraisers with a Meta Ads campaigns across Facebook and Instagram. Facebook alone has 1.62 billion daily users so there is huge potential to reach new people.
What it is
Meta Ads campaigns target and deliver adverts to users on Facebook, Instagram and the audience network.
How we do it
We raise the most money and brand awareness for our charity clients when they have our team working for them every month on retainer – it allows us to constantly build on results and spend more time optimising their campaigns for the results they want. Find out more about our Meta retainer package.
We can also help charities who need to make the most of limited budget and want to train up internal staff through our Meta Ads consultancy service
We do lots of different types of Meta Ads campaigns:
- Direct response – we can run campaigns that ask for immediate action, like making cash or regular donations.
- Lead generation – we help you gather email addresses or phone numbers, build long term relationships and make follow up asks later.
- Brand campaigns – these increase brand awareness of your charity in your target audience
- Facebook Fundraising campaigns – we can recruit more people to hold Facebook Fundraisers and challenges for your charity
- Legacy pledges – we run campaigns to grow the number of people leaving a gift in their will to your charity
- Proposition testing – we can test the effectiveness of your new fundraising products or propositions
We have a tried, tested and proven process, all managed carefully by our project manager and a team of experts.
- Plan – we create a project scope, advertising strategy (that combines your goals and our expertise in ads marketplace) and testing plan for the campaign
- Set up – we set up the tracking and ads in the Meta platform
- Optimise – we adjust the ads and audiences on a daily basis to reach the people most likely to support you.
- Report – we keep you posted on how the campaign is going through a live dashboard, campaign calls and an end of campaign report.
Why work with us?
- We communicate openly – we’ll make sure that you know what’s happening with your campaign the whole time and why it’s happening.
- We’re experts in Meta Ad campaigns – we work on campaigns for charities like yours every day.
- You own your data – we always build ads in your account, so you can always see and own your own data.
- We tailor reports – our real time dashboards are tailored to you, giving you the key information you need to report back to your teams.
- We help you build for the future – we’ll supply you with all the data, reports and insights you need to make sure you can carry success into the future.
- We are a Meta Certified Company – we have attained official Meta Certified Company status for Media and Creative Strategy.
Who we’ve worked with
We have helped dozens of charities achieve their goals through paid social campaigns, including:
- Barnardo’s – generating online inquiries from people interested in fostering a vulnerable child when they need it most
- Dementia UK – recruiting fundraisers for their Time for a Cuppa community fundraising event
- Islamic Relief UK – maximising online giving during key events like Qurbani and Ramadan
- Young Lives vs Cancer – recruiting new regular givers via always on campaigns
- Safe Passage – recruiting people who want to fight for refugee rights as campaigners
What our clients say
“The Platypus team are true Facebook Ads experts. It’s the combination of their approach and expertise that made our campaign so successful. Thanks, Platypus!”
– Joanna Sullivan, Head of Community & Events Fundraising at Dementia UK.
