Streetlight Digital
An extension of your team, rooted in fundraising and marketing expertise. We help nonprofits grow donor acquisition, retention, and long-term value by connecting strategy, creative, data, and technology. From direct response to peer-to-peer fundraising, we build programs designed for lasting growth.
Description
Streetlight Digital is a team of smart, kind, highly capable people who care deeply about guiding lasting growth for nonprofits. We bring together strategists, UX experts, program managers, designers, analysts, and digital specialists with deep fundraising and marketing experience. Many of us worked inside nonprofits before moving into agency work, so we understand the internal pressures, resource constraints, shifting priorities, and mission responsibility our clients carry every day.
We believe marketing and fundraising are inseparable. When they work together, one-time supporters become lifelong donors, and casual participants become true brand advocates. With over 20 years of collective experience across both disciplines, we support organizations through Marketing & Fundraising Strategy, Digital Advertising, Content Marketing, Google Ad Grant Management, Peer-to-Peer Program Support, and Analytics & Reporting.
Our team is highly relational, easy to work with, and gets the job done. We take the work seriously, but not ourselves. With data backing every move, we bring clarity and creativity to every client relationship, and we keep refining the work until it is stronger, smarter, and built to perform. That is how we guide lasting growth for the nonprofits we serve.
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Services
Paid Advertising
We help nonprofits make the most of every digital advertising dollar, whether the budget is large, lean, or supported by a Google Ad Grant. Paid media works best when it is connected to the bigger picture, so we pair thoughtful strategy with strong messaging, creative, targeting, testing, and ongoing optimization to help campaigns drive measurable fundraising growth.
Our team helps organizations understand where paid advertising fits within the larger donor journey, from awareness and acquisition to conversion, retention, and reactivation. We continuously monitor performance and adapt campaigns based on what the data tells us, so your investment is not just spent, but used with purpose.
Strategy and Planning
Many clients start with an opportunity assessment, a structured review of your fundraising performance, audience, messaging, and digital landscape to identify what is working, what is not, and where the greatest opportunities for growth exist. From there, we develop a tailored growth strategy that spans acquisition, retention, donor lifecycle development, and monthly giving, ensuring every effort supports long-term fundraising success.
To bring that strategy to life, we create campaign calendars and prioritized roadmaps that align teams around the right initiatives at the right time. When circumstances change or new opportunities emerge, we provide rapid-response planning and execution support, helping organizations adapt quickly, stay focused, and keep momentum moving forward.
Email Marketing and Fundraising
Inboxes are crowded, attention is limited, and supporters expect communications that feel timely, relevant, and connected to their interests. We help nonprofits build disciplined email strategies that support both direct response and peer-to-peer fundraising programs, using segmentation, messaging, cadence, testing, and automation to move audiences from awareness to action.
Our approach connects email to the broader donor journey, not just a single send or campaign. We help teams use the tools they already have more effectively, from audience segmentation and personalization to reporting and optimization, so email becomes a stronger driver of engagement, revenue, and long-term supporter value.
Search and Visibility
Search is changing rapidly, and nonprofits need to be discoverable wherever supporters are looking. We help organizations improve visibility across both traditional search engines and emerging AI-powered experiences through SEO and Generative Engine Optimization (GEO). By strengthening site content, information architecture, and search strategy, we help ensure your organization is positioned to be found, trusted, and chosen by potential supporters.
Our team actively monitors shifts in search behavior, AI platforms, and emerging digital channels so your organization can stay ahead without constantly chasing the latest trend. We use AI thoughtfully to support research, analysis, and production efficiencies, while maintaining human oversight to ensure quality, accuracy, and accountability. We also evaluate and support emerging fundraising opportunities, including round-up giving and post-purchase fundraising programs, helping organizations assess fit, coordinate implementation with partners, and test messaging and donor experiences to understand what truly drives incremental growth.
Peer-to-Peer Platform Support
We help nonprofits get more out of their peer-to-peer fundraising technology, whether they are optimizing an existing platform, preparing for a transition, or launching something new. Our team supports platform analysis, strategy, setup, migration planning, vendor coordination, user experience, automation, reporting, and post-launch optimization across a wide range of peer-to-peer systems. With both strategic and technical expertise, we help teams use their platforms more effectively to support participants, donors, staff, and long-term fundraising growth.
Technology Support and Website Development
Many nonprofits have powerful technology at their fingertips but are not using it to its full potential. We help organizations assess, improve, and connect the tools in their digital ecosystem, from websites and donation forms to marketing automation, fundraising platforms, analytics, databases, and integrations.
As a digital-first agency, Streetlight has always been focused on how technology can strengthen fundraising and marketing performance. We do not treat digital as an add-on to traditional fundraising. We help organizations lead with digital strategy, maximize the tools they already have, and make smarter decisions about where to invest next.
Whether we are supporting website development, platform optimization, vendor coordination, or technical implementation, our goal is to make technology clearer, more useful, and more directly tied to growth.
Analytics and Reporting
We believe a strong digital strategy should be measurable. Before we begin a new project, we make sure the right systems are in place to track performance, understand results, and identify opportunities for improvement.
Everything we do is grounded in data, from campaign performance and audience behavior to platform activity, conversion trends, and fundraising outcomes. We report results clearly and regularly, helping clients understand not only what happened, but what it means and what should happen next.
For us, reporting helps prove value, sharpen strategy, and keep improving the work until it is stronger, smarter, and built to perform.
Emerging Fundraising and Digital Innovation
The fundraising landscape is changing quickly, and nonprofits need a partner who can help them evaluate new opportunities without chasing every trend. We support emerging capabilities like round-up giving, post-purchase fundraising, AI-assisted search, platform-embedded tools, and new digital engagement models.
Our role is to help organizations assess fit, coordinate with vendors or retail partners, test messaging and flows, and determine what is truly incremental. We bring an education-first approach, helping teams understand what new tools can do, where they may create value, and how to test them in a way that supports long-term growth.
Resources
FAQ
We help nonprofits plan, build, and run integrated digital fundraising and marketing programs: including strategy, creative, paid media, email, SMS, platforms/tech, and optimization. We operate like an extension of your in-house team: strategic where you need a partner, hands-on where you need execution.
Nonprofits of all shapes and sizes: from large national organizations to growing programs that need a partner who can drive either or both peer-to-peer fundraising and digital direct response. We’re also experienced working alongside existing agencies to keep planning and execution aligned.
A few things clients often tell us they value:
- We don’t mark up media and we don’t push spend for our benefit.
- We balance near-term performance with long-term donor value (testing, reinvestment discipline, and lifecycle thinking).
- We bring a deep bench: strategy + creative + paid + tech + analytics, so programs don’t stall when they hit complexity (tracking, privacy changes, platforms, migrations).
- A lot of marketing and fundraising agencies are rigid and install "Set it and forget it" plans. We're the complete opposite. We are flexible, stay close to the work, pivot when necessary and are highly collaborative.
Many of our clients work with us through a retainer agreement, which includes a core team (e.g., strategist/lead, paid media lead, creative support, and project management), along with access to additional specialists as needed (technology, analytics, design, copy).
Yes. Streetlight are experts in P2P fundraising, and many of our team were previously employed by nonprofit organizations within the P2P fundraising arm. We support the full P2P journey, not just the registration push. That includes participant acquisition, activation, and campaign moments that drive fundraising behavior.
Yes. Direct response fundraising is a core part of our work. We support donor acquisition, sustainer growth, and ongoing program optimization, including rapid response campaigns that help you act quickly on timely opportunities.
We can manage DR as a standalone engagement or plan it alongside peer-to-peer so the two efforts reinforce each other by aligning messaging, audiences, and timing to maximize overall impact.
Testimonials
Maggie Gibbons
Director, Peer-to-Peer Fundraising, Make-a-Wish Campaign
"Streetlight Digital has been more than a vendor, they’ve been true partners in our mission. Their strategic guidance and creative execution have helped us modernize our P2P programs and drive real revenue growth. We’re thrilled with the outcomes and excited for what’s ahead."
Tara Ingram
Armed Services YMCA
“Partnering with Streetlight was singlehandedly the best decision we made for our digital fundraising program. Their approach to surround-sound storytelling that drives brand relevance and fundraising urgency filled an organizational need that we would never have been able to handle internally. Their flexibility and entrepreneurial attitudes were the perfect fit for our culture, and they have become essential extensions of our team.”
Laura Rusche
Disabled Veterans of America
“Adding Streetlight to our marketing strategy has changed our outcomes. Streetlight helped us understand the right framework, evaluate the right levers, and grow our programs effectively. They’re experts, but they’re also collaborators... always growing, always moving forward, and bringing everyone along with them. Streetlight delivers. They do all the right things, and it shows in the quality of their work and their expertise in the field.”
Tara Tonello
Associate Director, Special Events, Boston Children’s Hospital Trust
“The assessment is already advancing our DIY program in tangible ways. We quickly implemented several of the recommended quick wins, which allowed us to execute more focused, intentional promotion and increase awareness of the program. The broader programmatic and UX insights were especially valuable and helped us think differently about the future of the program. We’ve truly enjoyed working with Streetlight and are very appreciative of their thoughtful, strategic guidance.”
Shannon Greene
Vice President, P2P Fundraising, Shatterproof
“The opportunity assessment shifted our work from incremental updates to intentional design. We’re now building around journeys, not just pages, so every interaction has a purpose and supports the next step.”
