# TrueSense Marketing
> TrueSense Marketing is a full-service direct marketing agency focused on finding and cultivating the donors whose hearts are touched by your mission.

Canonical page: https://marketplace.fundraiseup.com/partners/true-sense
Marketplace: Fundraise Up
Last updated: 2025-07-17
Logo: https://assets.partnerfleet.app/g4lf7w52uvgkd74r7ysbdvo76qi5

## At a glance
- Services offered: [Fundraising Strategy](https://marketplace.fundraiseup.com/t/services-offered/develop-a-fundraising-strategy), [Donor Acquisition](https://marketplace.fundraiseup.com/t/services-offered/develop-a-fundraising-strategy/get-more-recurring-donors), [Growth Strategy](https://marketplace.fundraiseup.com/t/services-offered/increase-overall-revenue-any-channel)
- Partner type: Agencies & Services
- Regions supported: North America
- Website: [truesense.com](https://marketplace.fundraiseup.comtruesense.com)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.fundraiseup.com/partners/true-sense
- [Read our Blog](https://www.truesense.com/blog)

## About
As your fundraising partner, we will make it our mission to listen to your donors, help you build your relationship with them, and encourage them to develop a steadfast connection to your organization. In our experience, when donors feel respected and emotionally invested in the charity, they naturally give more, give more often, and remain committed supporters longer.

## Services
- **Win Donors** — Find new donors. Reactivate those who’ve stopped giving. It’s an investment that’s essential to growing your mission. From acquiring new donors to converting warm prospects (like grateful patients) to reactivating lapsed donors, multi-channel WIN strategies are vital to the future of your organization. After decades of experience working with nonprofits we know that long-term value is a your most important fundraising metric. Our staff of WIN experts use predictive modeling to create your fundraising plan, based on your long-term goals, to generate optimal long-term net value.
- **Keep Donors** — Keep donors giving, year over year, and generating the revenue to fulfill your mission. After you’ve acquired a new donor, you’re faced with the next hurdle: securing the all-important second gift. Saying thank you to your donors, promptly and sincerely, is a critical part of your mission, because good donor stewardship significantly shortens the length of time until next gift, and improves donor retention.
- **Lift Donors** — A strategic combination of contacts, offers, and asks can increase your donors’ average gifts, turning their compassion into action. Multichannel marketing is more than just a direct mail piece with a coordinated email. Communicating with your donors in the manner and channel they prefer requires integrated plans for direct mail, digital, broadcast, print, phone, canvassing, and social. You can engage your donors by designing giving models that are perfect for them. In fact, listening to your donors’ preferences is the number one way to stop donor fatigue.

## Resources
- [Engage Your Grateful Patients](https://www.truesense.com/engage-your-grateful-patients) — No one understands your hospital’s mission better than someone who’s received your care. Our white paper explores Grateful Patient fundraising and how to acquire, cultivate, and steward these important donors.
- [Use Stories to Connect with Donors and Raise More Funds](https://www.truesense.com/storytelling) — In this fundraising guide, you’ll discover:What psychology tells us about why stories are motivating.5 ways to use stories in direct mail appeals.The 6 As of structure on which your story must be built.How to start raising more revenue with powerful storytelling.And more! Download this powerful storytelling guide and learn how to grab your donors by the heartstrings.
- [Cultivate Mid-Level Donors](https://www.truesense.com/midlevel) — Mid-level donors want to be heard. They want to know their gifts make a difference. And — most importantly for you — they want to be able to continue to make gifts that have a real impact.But how do you cultivate these donors who don’t fit in a traditional direct-response fundraising program or a major gift officer’s portfolio? We’ve got answers.

## Testimonials
- "TrueSense Marketing has proven over the years to bring cutting edge tactical support to The Salvation Army Golden State Division. TrueSense works with our divisional development group to help us maneuver through the rapidly changing direct-mail and digital marketing landscape. The consistent revenue growth speaks for itself. A true business partnership in every sense of the way." — Ernst Bauer, Divisional Director of Development The Salvation Army, Golden State Division
- "Launching our direct-response program was an essential part of our larger fundraising plan. Our gross revenue from this program more than doubled in just 4 years — allowing us to invest even more to find new donors. And the program has improved the visibility we have with our existing donors, so we can better tell the story of the impact for good they make in our community. We’re excited about continuing this growth with TrueSense Marketing as our partner." — Cindy Funkhouser, President & CEO, Sulzbacher Center
- "TrueSense has been an outstanding partner in untangling data and strengthening our core message to donors. Our goal is to only work with reputable companies who act as responsible partners and who understand and respect the wishes of our donors, honoring them for their commitment to heal vets and helping to convey our unique story and the impact we make. We have found integrity and transparency as the core competencies of TrueSense Marketing, with a true feeling of ‘ownership’ among the staff and account managers of our mission and the families and veterans we serve." — Joe McClain, CAPTAIN USN (RET) — CEO Help Heal Veterans