Anchor Marketing Agency | #1 Canadian Non-Profit & Charity Marketing
Whether you’re starting a new project or looking to refresh your marketing strategy, Anchor Marketing is here to guide you.
As a full-service agency, we help nonprofits, charities, and educational institutions like yours expand their reach through strategic marketing, innovative branding, engaging websites and campaigns, and other digital, technical, and design solutions.
As a full-service agency, we help nonprofits, charities, and educational institutions like yours expand their reach through strategic marketing, innovative branding, engaging websites and campaigns, and other digital, technical, and design solutions.
We believe in good stewardship and are happy to support existing teams. We thrive on collaboration and can assist as much or as little as you need.
Description
Anchor Marketing specializes in helping organizations with non-profit marketing, fundraising, digital fundraisers, and print marketing.
With a strategy-first approach, Anchor Marketing is passionate about helping nonprofits chart their marketing course and achieve their goals. Led by a dedicated crew of strategists, designers, and developers, Anchor Marketing values collaboration, candour, flexibility, wonder, altruism, and excellence.
They have a team with diverse expertise and experience, including marketing, business development, design, communications, and event planning. Their team members have worked with prominent brands and non-profits, gaining valuable experience in media placements, awareness campaigns, niche market strategy, brand strategy, web development, and organizational strategy. Whether it's creating brand identity and awareness, fundraising, donor communications, or providing tactical suggestions and executional support.
Anchor Marketing is dedicated to helping nonprofits further the good they are doing. Their goal is to help their clients navigate the marketing landscape and reach their destination successfully.
With a strategy-first approach, Anchor Marketing is passionate about helping nonprofits chart their marketing course and achieve their goals. Led by a dedicated crew of strategists, designers, and developers, Anchor Marketing values collaboration, candour, flexibility, wonder, altruism, and excellence.
They have a team with diverse expertise and experience, including marketing, business development, design, communications, and event planning. Their team members have worked with prominent brands and non-profits, gaining valuable experience in media placements, awareness campaigns, niche market strategy, brand strategy, web development, and organizational strategy. Whether it's creating brand identity and awareness, fundraising, donor communications, or providing tactical suggestions and executional support.
Anchor Marketing is dedicated to helping nonprofits further the good they are doing. Their goal is to help their clients navigate the marketing landscape and reach their destination successfully.
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Services
Strategic Marketing & Consultation
Every campaign, initiative, or project, regardless of size, starts with a meticulously crafted strategy. At Anchor, we understand the pivotal role of strategy in driving success. We go beyond traditional marketing services by offering consulting and foundational strategic evaluation, ensuring that all of your marketing efforts are aligned with your broader mission objectives.
Services Include:
Services Include:
- Marketing Audits
- Research & Analysis
- Strategic Marketing Plans
- Annual Marketing & Communication Calendars
Branding
In the competitive nonprofit landscape, standing out requires more than just a mission, it demands a compelling brand. At Anchor, we understand that your brand is the narrative you share with the world. It's the clear, consistent presence and message you communicate, shaping perceptions and setting expectations for every interaction.
A strong brand builds recognition and trust, serving as an instant shortcut to creating meaning in the minds of your audience. Our branding services take a holistic approach to develop a cohesive identity, tone, and voice that truly sets you apart.
Services Include:
- Brand Refresh or Development
- Brand Strategy
- Logo, Fonts, Colour Palette, Visuals
- Brand Guidelines
- Application Support
Websites
Your website is the central platform for your nonprofit, enabling you to share updates, engage supporters, collect donations, promote events, and communicate your mission effectively. Whether you need a full website redesign, extensive content migration, targeted updates, or ongoing maintenance, our website services are tailored to create impactful and user-friendly solutions for your organization.
Services Include:
Services Include:
- Website Refreshes & New Builds
- Website Audits
- UX/UI Strategy & Design
- Backend Development & Integrations
- Website Maintenance
Campaigns
Digital marketing is essential for nonprofits to cultivate a strong online presence, foster direct engagement with their community, and drive meaningful interactions. We specialize in developing customized strategies that seamlessly guide supporters through their journey, from initial connection to ongoing engagement. By leveraging the digital best practices with a tailored approach, we enable our clients to effectively connect with their audience and achieve their mission with clarity and impact.
Services Include:
Services Include:
- Event/Launch Campaigns
- Awareness Campaigns
- Fundraising Campaigns
- Lead Acquisition Campaigns
- Capital Campaigns
Digital Marketing
Digital marketing is essential for nonprofits to cultivate a strong online presence, foster direct engagement with their community, and drive meaningful interactions. We specialize in developing customized strategies that seamlessly guide supporters through their journey, from initial connection to ongoing engagement. By leveraging the digital best practices with a tailored approach, we enable our clients to effectively connect with their audience and achieve their mission with clarity and impact.
Services Include:
Services Include:
- Social Media Strategy, Content and Execution
- Digital Advertising Strategy, Content and Execution
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click) Advertising
- Analysis, Reporting & Optimization
Monthly Retainers
A strong digital presence is critical for organizations looking to build awareness, deepen relationships, and drive results. Our retainer services are designed to provide strategic, hands-on support across every major digital channel. From crafting compelling social media content to managing high-impact ad campaigns, we help clients cut through the noise and connect meaningfully with their audience. With a focus on data-driven decisions and continuous optimization, we ensure every tactic supports your broader goals.
Services Include:
Services Include:
- Social Media Strategy, Content and Execution
- Digital Advertising Strategy, Content and Execution
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click) Advertising Analysis, Reporting & Optimization
Fractional CMO On-Call
Leverage the extensive industry experience of our captain, Danielle Gagner, as your Fractional CMO. Her expertise in marketing strategy and execution draws from her 20 years experience with both for-profit and nonprofits of all sizes. Danielle provides tailored guidance to help advance your mission and amplify your impact, in providing strategic direction and actionable insights to help drive your organization’s marketing efforts effectively.
Services Include:
Services Include:
- Operational Knowledge
- Collaborative Leadership
- Growth-driven Strategies
- Strategic Leadership & Planning
- Marketing Execution & Management
- Team & Resource Development
Additional Support
Need some extra help? We offer a range of additional support services to ensure your marketing and operational needs are fully met.
Services Include:
Services Include:
- CRM Integration & Campaign Setup
- Donation Form Integration
- Email Marketing & Funnel Setup
- Email Integrations & List Management
- Marketing Content & Asset Creation
- Report & Document Creation
Resources
FAQ
To get a sense for our pricing, please visit the Fit & Pricing page on our website where you can find detailed information about the ranges of costs associated with our various services.
We understand the unique needs of the nonprofit industry with regard to budgets, boards and governance. We offer customized solutions, are experienced working within required parameters, and can help with strategic prioritization where needed.
We offer a comprehensive suite of marketing services for the nonprofit, charity, association and education sectors, including but not limited to:
- Fractional CMO consulting including strategy session facilitation
- Marketing and brand audits
- Strategic marketing planning
- Brand strategy
- Brand development including logos, fonts, colour palette, brand expression and visual identity
- Website design and development
- Landing page design and development
- Website maintenance and updates
- Capital campaign development
- Fundraising campaigns
- Email marketing & funnel setup
- CRM integration and campaign setup
- Email integrations and list management
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click) advertising
- Social media management
- Content creation
- Video production
- Market research and analytics
Anchor Marketing specializes in working with nonprofits, charities, associations and education institutions. Within in those broad industries we have worked extensively in a number of sectors including:
- Healthcare
- Universities
- Private Schools
- Community Service Organizations
- Arts & Culture
- Environmental
- Religious Organizations
- Seniors Services
- Care Homes & Facilities
- Social Initiatives
- Family Support & Services
- Affordable Housing
- Local and National Associations
- Special Interest Associations
- Humanitarian
- Relief Organizations
- Mental Health & Addiction Recovery
The duration of a project can vary depending on its complexity and scope. Typically, a project can take anywhere from a few weeks for a basic marketing campaign to several months for more involved website developments or comprehensive branding projects. During our initial discussions, we will provide a timeline specific to your project needs.
Our project management process includes several key phases:
- Client kick-off meeting and/or discovery session
- Development of a project brief with key roles and timelines
- Strategic planning and execution
- Regular client check-ins and updates
- Project completion and final reporting
- This structured approach ensures that we meet your goals effectively, efficiently and on-time
After presenting the initial draft, we conduct a thorough review session via Zoom, which is recorded for accuracy. This allows us to capture all feedback through our Fathom AI tool, ensuring nothing is missed. We provide opportunities for direct online annotations on drafts, and subsequent rounds of revisions are handled with the same attention to detail, following a clear timeline. Each project deliverable is given 3 rounds of revision within the scope of the project.
Your primary point of contact will typically be our Captain, Danielle, and our Agency Manager, Natalia, supported by a crew of specialists tailored to your project’s needs. These team members are experts in various fields within marketing including content creation, copywriting, design and web development and will collaborate to ensure your project is a success.
Our services are comprehensive and customizable to fill any gaps you might have. From start to finish, we manage everything from initial strategic planning and creative development to final execution and analytics. We adapt our services to provide exactly what you need, whether that’s a single service or a full-service package. Our clients own creative rights to all assets that are created once final payment is received and we provide finished files as well as design files, if requested.
We believe that the most important area of expertise in marketing is strong strategy with the executional tactics flowing out from there.
We excel in strategy, design and user experience. We are a team of curious thinkers and creatives who love to put ourselves in the mind of the target audience to ensure that their interactions are inspiring and as friction-free as possible.
Some areas that we love working in are:
- Strategy – Facilitation, Strategic marketing plans, Communication plans, Campaign strategy, Annual marketing plans
- Branding – Full rebrands, Brand refinement, Brand refresh, Brand strategy, Brand experience
- Reports and Documents – Annual reports, Impact reports, Case for Support, Welcome packages, Brochures, Pamphlets, Pitch decks, Campaign booklets
- Content Creation – Social media posts, Videos, Blogs, Email, Campaigns, Donor appeals, Report writing, Ad creation
- Website Development – UX/UI Audits, Website refreshes, Full website development, Front-end design, Back-end development and management, E-commerce, Donation integrations, CRM integrations
Wonder: We don’t make assumptions. We stay curious and try to put ourselves in others’ shoes. Collaborative Expertise Bringing our best to the table to collaborate with clients in their area of expertise.
Candor: Speaking the unspoken. Asking the hard questions. Questioning the status quo. We are committed to delivering innovative marketing solutions while maintaining ethical standards and fostering strong, transparent relationships with our clients and each other.
Excellence, Not Perfection: Excellence is a hallmark of everything we touch, but we don’t fixate on perfection. Quick iterations and development are fundamental to ongoing progress. We win through little gains.
Altruism: A desire to do good work by using our skills to amplify the good work that our clients are doing in the world.
Candor: Speaking the unspoken. Asking the hard questions. Questioning the status quo. We are committed to delivering innovative marketing solutions while maintaining ethical standards and fostering strong, transparent relationships with our clients and each other.
Excellence, Not Perfection: Excellence is a hallmark of everything we touch, but we don’t fixate on perfection. Quick iterations and development are fundamental to ongoing progress. We win through little gains.
Altruism: A desire to do good work by using our skills to amplify the good work that our clients are doing in the world.
Anchor Marketing specializes in the nonprofit, charity, association and education spaces, while our sister company, Compass Marketing, is fully equipped to handle the specific needs of for-profit businesses. Compass Marketing specializes in small and medium companies, professional services and events.
Testimonials
Vicky O'Rourke
Communications & Fund Development Coordinator, Sunshine Coast Community Services Society
Anchor played a key role in helping shape our ambitious capital fundraising campaign, designing a lovely website and helping shape strong, cohesive key messaging, media materials, and providing helpful media training for our fundraisers. Their work gave the campaign a polished, professional look, and we received a lot of positive feedback from the community. We truly appreciate Anchor’s contribution to helping us launch a capital campaign we’re proud of.
Mike St.Croix
COO, Covello Financial Group
We are extremely satisfied with the new website designed by Anchor Marketing. They did a wonderful job from start to finish, exceeding our expectations in every way. The team was professional, responsive, and attentive to our needs, ensuring that the final product perfectly represents our brand. We highly recommend Anchor to anyone in need of top-notch web design services!
Virginia Hasselfield
Director of Development, Options Community Services
I have worked with Anchor Marketing for the past three years in my capacity as Director of Development for Options Community Services. They have provided excellent service, as well as good advice about fundraising , marketing and PR. They have built three websites for us and have gone above and beyond in delivering the services we need. I would highly the team at Anchor!
Samantha Schumacher
Coordinator of Communications and Fund Development, Mom2Mom Child Poverty Initiative Society Mom2Mom Child Poverty Initiative Society
When we were connected to Anchor Marketing, our organization was in a time of significant growth. They helped us during this transition in numerous ways, such as revamping our website and suggesting unique campaigns to increase our donor pool and overall donations. They also produced excellent design work and helped us develop a consistent and thoughtful brand strategy.
I would recommend their services.
Marcel Stewart
Artistic Director, bcurrent Performing Arts
What a team of superstars Anchor has assembled! Quick to communicate, thorough with their responses, and provided help for whatever we needed. The design team produced beautiful graphics and such an engaging website. They saw and heard our brand and voice, and created harmonious assets to compliment them. We would 100% recommend their services.
Scott Fehrenbacher
CEO, Worship Road Radio Foundation
I have worked with Anchor for a number of years. They stand alone at the top of my list for marketing firms I have worked with for nearly 3 decades. Danielle and her team provide expert acumen and instincts that have given me great advantages in my work. I highly recommend Anchor Marketing and look forward to continue using them in the future.
Rina Torres
Director of Operations, Hour of Power Canada
When we hired Anchor Marketing, our donations were in a steady decline. We were utilizing ineffective and outdated marketing strategies that were not helping our fundraising efforts. Partnering with Anchor Marketing has been one of the best decisions we could have made. They took our direct mail/monthly appeals and revamped the overall branding of the ministry which resulted in higher engagement with our target audience. They created our digital/social media presence, which was essential in tapping into a new and younger demographic. In addition,. they monitor these marketing strategies and have real-time audit capabilities which keeps us on top of market trends. In the short time we have been a client of Anchor Marketing, our donations have increased significantly while continuing to earn the trust of our donor base with these sound strategies in place. I highly recommend Anchor Marketing for all your website, branding, digital, social media, fundraising, donor development, monthly appeals, marketing audit/strategic marketing plan needs.
