Description
Caroline Griffin, the Marketer on a Mission, helps nonprofit organizations grow their fans and funds online by auditing their donor journeys, designing growth plans, and leveraging multi-channel campaigns for marketing and fundraising. Caroline loves installing and working with Fundraise Up and has seen the platform grow her clients' online giving (including their recurring giving programs) exponentially.
Services
Donor Journey Assessment
Let's assess every step of your online donor journey and identify opportunities for improvement.
Campaign Strategy & Implementation Support
Let's develop a campaign for your organization that supports a clear goal—such as raising awareness, generating leads, or raising funds online, then roll up our sleeves and implement together.
Digital Advertising
Let's design and implement a digital advertising program for your organization that incorporates A/B testing to unlock insights and support your growth goals.
Messaging Platform
Does your organization need help clarifying how you talk about your work so it resonates with new fans and prospective donors? This exercise is foundational for a nonprofit's growth and may include user research.
Fundraise Up Installation
Seeking a partner to walk you through the Fundraise Up setup process? Caroline will guide you through each step, lead copywriting for two primary campaigns and all automated emails within the platform, and advise on design for all graphic elements to create an experience that's compelling to donors and cohesive with your organization's digital presence.
Testimonials
Jon McCoy
Cofounder, We Are For Good
“Highly recommend her for all your digital marketing + strategy needs! We are super fans! The social ad strategy + consulting Caroline did for our team this summer was not only brilliant, methodical + wise… but also opened us to so many critical data points and insights that gave us clarity to take the next steps for our business. Caroline is hyper-organized, up-to-speed on all the latest trends + data, and an incredibly fun + generous human to work alongside.”
Michael Pelehach
COO, The Adventure Project
"“Working with Caroline has been invaluable for The Adventure Project brand. With her research expertise and guidance, we were able to confirm some of the things we suspected were true of our donor base, but perhaps more importantly, we gleaned new insights that helped us adjust our brand messaging and design to better appeal to our supporters.”
Meghan Walsh
Executive Director, Roots Ethiopia
“Caroline is a kind, strategic, encouraging, and generous consultant. I worked with Caroline recently to conduct a digital assessment and her work was stellar. I learned so much! The most amazing part of the audit was her absolutely complete and clear follow-up after our 1.5-hour meeting. It's all there, in robust detail. I can't wait to get started with her recommendations to build our audience, convey our expertise about our work in Ethiopia, and communicate better with our amazing donors.”
