TrueSense Marketing is a full-service, strategic, direct-response fundraising agency.
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- What psychology tells us about why stories are motivating.
- 5 ways to use stories in direct mail appeals.
- The 6 As of structure on which your story must be built.
- How to start raising more revenue with powerful storytelling.
- And more!
Download this powerful storytelling guide and learn how to grab your donors by the heartstrings.
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Mid-level donors want to be heard. They want to know their gifts make a difference. And — most importantly for you — they want to be able to continue to make gifts that have a real impact.
But how do you cultivate these donors who don’t fit in a traditional direct-response fundraising program or a major gift officer’s portfolio? We’ve got answers.
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Divisional Director of Development The Salvation Army, Golden State Division
TrueSense Marketing has proven over the years to bring cutting edge tactical support to The Salvation Army Golden State Division. TrueSense works with our divisional development group to help us maneuver through the rapidly changing direct-mail and digital marketing landscape. The consistent revenue growth speaks for itself. A true business partnership in every sense of the way.
President & CEO, Sulzbacher Center
Launching our direct-response program was an essential part of our larger fundraising plan. Our gross revenue from this program more than doubled in just 4 years — allowing us to invest even more to find new donors. And the program has improved the visibility we have with our existing donors, so we can better tell the story of the impact for good they make in our community. We’re excited about continuing this growth with TrueSense Marketing as our partner.
CAPTAIN USN (RET) — CEO Help Heal Veterans
TrueSense has been an outstanding partner in untangling data and strengthening our core message to donors. Our goal is to only work with reputable companies who act as responsible partners and who understand and respect the wishes of our donors, honoring them for their commitment to heal vets and helping to convey our unique story and the impact we make. We have found integrity and transparency as the core competencies of TrueSense Marketing, with a true feeling of ‘ownership’ among the staff and account managers of our mission and the families and veterans we serve.