Mal Warwick Donordigital
Integrated fundraising experts moving missions forward for more than 45 years.
Description
Mal Warwick Donordigital has grown from one person with a vision to one of the most respected direct response fundraising agencies partnering with nonprofits nationwide. Our fundraising strategies don’t just generate revenue—they build resilient communities, fuel change, and bring bold visions to life.
MWD specializes in multi-channel fundraising. We provide comprehensive, innovative strategies and deliver results across Direct Mail, Email, Web, Advertising, Telemarketing, and Texting. Our integrated teams are experts in Direct Response, Mid-level, Planned Giving, and Analytics.
Working with MWD feels different than working with any other agency. That’s because we’re more than your consultants, we’re your partners in elevating your mission and your allies in building a better world.
There's no one-size-fits-all approach here. Every strategy we develop and every appeal we craft is rooted in your data, shaped by your voice, and tailored to your goals.
MWD specializes in multi-channel fundraising. We provide comprehensive, innovative strategies and deliver results across Direct Mail, Email, Web, Advertising, Telemarketing, and Texting. Our integrated teams are experts in Direct Response, Mid-level, Planned Giving, and Analytics.
Working with MWD feels different than working with any other agency. That’s because we’re more than your consultants, we’re your partners in elevating your mission and your allies in building a better world.
There's no one-size-fits-all approach here. Every strategy we develop and every appeal we craft is rooted in your data, shaped by your voice, and tailored to your goals.
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Services
Advertising
Across platforms and devices, MWD is finding your supporters where they are to engage them with your mission, deepen their commitment to your cause, and ultimately, help you raise more funds than ever before.
An integrated advertising strategy has the power to lift the performance across channels and generate transformative revenue. We work with ad budgets of all sizes to increase your reach and make a lasting impression.
Analytics
We know fundraising doesn’t happen in a vacuum. Each effort and channel works together to boost your success. That’s why MWD is focused on providing a 360-degree overview of your direct response fundraising program, analyzing the impact and effectiveness of all your fundraising channels.
How did your campaign really perform? From expanded attribution models to emerging opportunities with AI, we distill mountains of data into smart, simple, and actionable insights—and ensure you can access it 24/7, with real-time dashboards built for clarity.
Digital
MWD delivers comprehensive digital fundraising solutions tailored to nonprofits of every size. From strategy to execution, we help organizations grow their supporter base, deepen engagement, and raise more revenue through high-impact digital programs.
We manage all aspects of digital fundraising and engagement from strategic planning and campaign development to implementation, testing, and reporting—all while ensuring seamless integration across channels and tech stacks.
Whether it’s launching high-impact year-end appeals, driving critical sustainer growth, increasing organic web traffic, or optimizing your donation page, we bring bold, creative thinking and performance-driven insights to every campaign.
Direct Mail
Tried and true doesn’t mean tired. Since 1979, MWD has delivered innovative direct mail fundraising services that build powerful donor bases and fuel transformative work.
Our direct mail team develops high-performing campaigns across the donor lifecycle—from acquisition and renewals to sustainer programs, lapsed reactivation, and leadership giving.
We offer fully managed services that include strategic planning, budgeting, creative development, production oversight, and advanced analytics that drive decisions and deliver results.
Our approach is built on what works: strategic creative, rigorous testing, smart segmentation, and actionable data insights.
Legacy and Planned Giving
Planned giving plays a vital role in sustaining long-term mission success, providing dependable funding that empowers organizations to deliver on their purpose year after year. As competition for these gifts intensifies, nonprofits must differentiate themselves with personalized, multichannel messaging that meets donors wherever they are.
MWD brings unmatched expertise to planned giving marketing, developing bold, original legacy propositions that resonate deeply and ensure every message reaches donors at the right time in every channel. By applying a nuanced understanding of donor psychology and behavior, we build sophisticated campaigns that strengthen planned giving pipelines and secure future fundraising success.
Texting and Mobile
Texting is no longer just a nice-to-have. Done right, it’s a revenue booster, response driver, and engagement powerhouse. At MWD, we build annual and campaign-based texting strategies that aren’t just tacked on to an existing campaign—they’re carefully woven into your direct response program to enhance the donor experience and reinforce the messages they’re receiving online and in the mail.
Mobile fundraising is here to stay, and we’re here to help you integrate it into your program in a way that feels seamless, intentional, and scalable.
Telemarketing
Want to extend your reach through meaningful conversations? Telemarketing creates a personal relationship with supporters and is one of the most powerful ways to invite donors to become sustainers, because it gives them the chance to ask questions, feel appreciated, and say"yes" to deeper, ongoing support.
From script writing to vendor selection, at MWD, our telemarketing strategies are designed to complement your multichannel campaigns—building connections, driving revenue, and inviting donors to take the next step in their support.
Mid-level Giving and Major Giving
Cultivating relationships with generous donors who choose to give larger donations is an essential component of every direct response program. Yet, the potential of leadership giving is often untapped.
Here’s what we know: Every nonprofit has a mid-level and major donor giving audience, but not every nonprofit has the right strategy to identify and upgrade their donors. That’s where MWD’s decades of experience developing and branding mid-level and major donor programs can help.
At MWD, we can refine and elevate your program, from upgrading donors to crafting sophisticated stewardship efforts. We engage deeply with higher level supporters to create authentic relationships that inspire long-term giving. Our tailored, strategic approach ensures your donors hear from you in the right channels, at the right times, and fosters transformational revenue growth from this critical audience.
Resources
FAQ
We're a full service fundraising agency. We partner with our clients to provide strategic recommendations, award winning creative, expert execution, and analysis across mail, digital, and phone. Learn more about our expertise.
Working with MWD feels different than working with any other agency. That’s because we’re more than your consultants, we’re an extension of your team—we’re your partners in elevating your mission and your allies in building a better world.
We know your organization is unique and the difference you’re making is all your own, that’s why you’ll never see us promoting a one-size-fits-all approach across our clients.
Every strategy we develop and every appeal we craft is rooted in your data, shaped by your voice, and tailored to your goals. We’re not here to impose a formula, we’re here to build something powerful with you, from the ground up.
We love hearing from prospective clients and are happy to provide more information about our services. Head over to our website, and click the Get in Touch button at the top of the homepage.
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Testimonials
Brian Vistaunet
Community Philanthropy Manager - Grassroots Giving Oregon Food Bank
With Mal Warwick, we’ve finally found a partner that is able to integrate our mission effectively in our mail and digital appeals. They’ve done a great job combining values-aligned messaging with data-driven fundraising strategies for us, something we struggled to achieve with past partners. The results have spoken for themselves.
Julie Seelen
Chief of Philanthropy Sempervirens Fund
MWD has been a trusted partner for over 12 years, helping us elevate our fundraising and marketing and deepen donor connections. Their expertise, collaboration, and passion for our mission make them an essential part of our team’s success.
Autumn Woish
Executive Director, Membership Fundraising & Donor Relations KQED
MWD is a true partner in fundraising. No analysis or question is off limits. Together, we’ve found new tools to enhance our work, new tests to enhance fundraising and additional donor segments on which to focus. MWD is my preferred direct marketing organization, who I recommend to all my colleagues.
