Thread Fundraising - Stewardship Support
We help charities make the most of their Fundraise Up data. We set up thank you and welcome journey automations, personalised thank you pages and can use SMS/WhatsApp to improve retention.
Description
Thread Fundraising
Thread is a UK fundraising consultancy and technology team, built by fundraisers for fundraisers. We help charities turn a one-off gift into a lasting relationship, using a mix of strategy, hands-on delivery, and smart automation.
What we do with Fundraise Up
We connect directly to your Fundraise Up data through the API to build supporter journeys that start the moment a gift lands:
- Welcome journeys — a warm, timely first message that turns a new supporter into a returning one using our platform or your email provider i.e. Mailchimp
- Anniversary comms — automatic messages that mark a supporter's giving anniversary and show them the impact of a year's support
- Bespoke thank you pages — personalised to the gift, not a generic confirmation screen
We also add SMS and WhatsApp to the mix, so your Fundraise Up milestones (a gift given, a milestone reached, an anniversary) can trigger a text or WhatsApp message automatically, no manual sending required.
Beyond the integration
Thread also offers:
- Consultancy — fundraising strategy and campaign support from senior fundraisers
- Supporter Experience Platform — multi-channel journeys across email, SMS, WhatsApp and phone, from one place
- Data & Insight — dashboards and donor segmentation that turn your numbers into decisions
- Thread Learning — practical training for fundraisers
- Executive Support — fixed-price fundraising and comms tasks, delivered in days
- The Thread Audit — a one-conversation, five-area review of your non-profit processes
Testimonials
Ellen Whatmore
Director of Public Fundraising, Prostate Cancer Research
We’ve partnered with Craig and the Thread team for nearly three years – a period where we’ve more than tripled individual giving income.
The CIoF Insight in Fundraising award is another successful project and we are delighted to have won the 'Best use of insight to improve the supporter experience' award.
The project has really helped us understand our audiences and get clarity on the messaging, which in turn has helped us improve our individual giving results and develop products and campaigns based on the insight generated.
The AI agents we created have also helped us tailor content and try to help us put ourselves in our supporters' shoes.
